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Consumer electronics brand Grundig is back in the UK, but on a collection of major domestic appliances. A selection of the 24-strong appliance collection was previewed at kbbBirmingham.
Manufactured by Beko, the mid-to-premium priced brand has partnered with Nolte in an exclusive partnership, to sell through its network of retail showrooms.
The partnership is to enable kitchen retailers to counteract issues of internet price-matching, as Grundig will not be available online.
In an exclusive interview with Kitchens & Bathrooms News, senior marketing manager of Beko, Matthew Jones said it will "give studios the opportunity of developing not just the sales of kitchens but the sales of appliances."