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Instead of entering a product into the Awards, each exhibitor at kbb Birmingham will now be provided with a swing-tag to highlight their most innovative product on-stand, which will then be entered into the Innovation Awards. The tags will also be be a convienent way for visitors to quickly identify the most creative products and designs.
The tagged products will be judged by a panel, which includes sales and marketing director of Blum Dave Sanders; Owner of Designer Kitchens, Darren Morgan and managing director of CP Hart Paul Rowland. Their top three products will be announced on the Blum stand.
Retail Services Manager at Blum Matthew Walmsley, commented: “Blum is proud to sponsor the Innovation Awards at KBB Birmingham 2014. As a company, Blum is constantly progressing and expanding by developing innovative products for the furniture market, such as Legrabox, Aventos and Tandembox Antaro. Innovation is extremely important and is behind the whole Blum philosophy, integral to the companies’ future.”
The restructured Innovation Awards follow the announcement of the seminar line-up, both of which take place at the show kbbBirmingham, which takes place at the NEC from March 2-5.