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Following its sister brand Electrolux's recent sponsorship of Taste of London, AEG is returning as the headline sponsor of Jamie Oliver and Alex James present The Big Feastival, which takes place in The Cotswolds from August 29-31.
It takes place on Blur bass player Alex's James farm and combines music from the likes of Fat Boy Slim and Jamie Cullen with a focus on food and cooking.
AEG will be sponsoring four features, including The AEG Big Kitchen, The AEG Cooking Club, The AEG Family Kitchen and The AEG Family Garden.
The Big Kitchen will be showcasing the work of UK chefs including Jamie Oliver and Gizzie Irkine, while the Cooking Club working in partnership with Daylesford Organic will hold induction and steam classes.
Family foodpairing classes will be the focus of the AEG Family Kitchen in the company's mobile academy on steam and induction, while the Family Kitchen Garden: making raw food dishes is designed for younger children and parents with Daylesford boxes to learn about ingredients and nutrition.
Consumer marketing manager at AEG, Vanessa Holloway commented: "We are delighted to be involved in such an exciting event. The Big Feastival gives us the perfect opportunity to showcase AEG's cutting edge cooking technology, in particular steam cooking and induction.
"Through demonstrations as well as hands-on and taste experiences we aim to open up the world of possibilities in steam and induction cooking, allowing serious cooks to take their cooking to the next level and achieve outstanding results."