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To celebrate the recent World Cup, manufacturer of kitchen and bedroom doors BA Components launched a selfie competition for its 1,000 dealers across the UK. BA Components sent out World Cup-inspired t-shirts and encouraged the dealers to take a picture of themselves wearing it.
The company created a hash tag #BrazilBA14 and encouraged dealers to upload their photos online, through Facebook and twitter.
Sales & marketing director at BA Components, David Caulfield commented: "We wanted photos that were wacky, crazy and all around fun."
The winners were named as Richard Smith of JWS Wardrobes in Hull who won the prize draw for all dealers who entered the competition and was presented a big screen TV.
Taking the 'Bestest Selfie Dealer' picture was Sean McCrory of Kitchen & Bedroom Design in Cookstown who won a weekend away.