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Appliance manufacturer Beko has teamed up with dishwasher detergent brand Finish to show the water efficiency of its dishwashers.
The advert begins with a bath full of water, asking consumers how much a dishwasher uses. It then shows smaller vessels down to a washing up bowl, before ending on the Beko DSFN6839W dishwasher, which uses 6 litres of water per wash. Beko claims it has the lowest water use per full wash than other dishwashers on the market.
This ad campaign will run across mainstream channels until November 16 and consumers will be offered six months' worth of free Finish Quantum tablets with the purchase of selected models.
Marketing director for Beko, Teresa Arbuckle said: "Consumers will be suprised to see how little water a Beko dishwasher uses to clean a full load. Water efficiency remains an area of real focus and innovation for us and we hope that this new advert will highlight to consumers that a dishwasher needn't cost the earth to run, which is particularly pertinent at a time when many are concerned about rising household costs."