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Adding to its initiative Eat Like a Pro, to prevent childhood obesity globally, household appliance brand Beko has partnered with FC Barcelona to raise €1million for UNICEF.
It will encourage people around the world to share their healthy eating habits on social media and for each #EatLikeAPro post that appears on Instagram or Twitter, Beko will donate €1 to UNICEF.
In addition, those sharing posts will have the chance to win a limited edition, signed Barcelona training and match day shirt.
Barca Foundation will be supporting the campaign through its media channels, promoting to more than five million followers.
The donations will help children worldwide, through various UNICEF programmes, striving to prevent malnutrition in all its forms, including obesity.
According to Beko, if the current trend persists, there will be over 70million overweight or obese children by 2025.
The Eat Like a Pro healthy eating initiative will be given brand visibility on the sleeves of the new Barcelona kit, which will be unveiled at the El Clasico match on May 6, 2018.
CEO of Beko Hakan Bulgurlu explained: “Childhood obesity is a worldwide issue and we are delighted that three leading global brands – FC Barcelona and two of its biggest partners – are uniting to help tackle the challenge.
“At Beko, we are striving to tackle this crisis through using innovative technologies that make healthy eating easier whilst raising awareness and donations for UNICEF with FC Barcelona through a social call to action and the sleeve reveal at this year’s El Clasico match.”
Chief of UNICEF Global Nutrition Programme Victor Aguayo said: “Childhood obesity is increasingly affecting the poorer families and countries, largely due to diets that do not provide children all the nutrients they need to grow healthy.
“We welcome the support of our partners Beko and FC Barcelona, who will work closely with us to bring about positive change for children globally.”