Educating consumers on correct dosing for washing machines
Appliance manufacturer Bosch has spent £2million on a TV advertising and digital campaign, promoting its i-Dos washing machine, which will run until July.
It focuses on educating consumers on the important of using the correct detergent dose for the load.
The i-Dos washing machine uses sensor technology to detect the fabric type, load volume and degree of soiling and adjusts the detergent, water and temperature accordingly.
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According to Bosch by reducing additional wash and rinse cycles, it not only takes less time to complete washing the load but also saves up to 7,062 litre of water using i-Dos.
Group marketing manager for Bosch Charlotte Moran commented: “With new i-Dos models being added to our Serie 6 range this year, we really want to educate consumers on the importance of correct dosing not only for garments but also in saving customer energy, time and money.”
Sintered stone manufacturer Neolith has launched Calacatta Roma and Cappadocia Sunset, inspired by nature and classical architecture, and for use in kitchens or bathrooms walls, floors, in gardens or facades.
They belong to The New Classtone and Fusioncollections which interpret marble and natural stone, respectively, and boast Neolith’s antibacterial NeolEAT technology.
Inspired by Ancient Rome, Calacatta Roma (pictured top) pays homage to Italian Carrara marble, with ochre and grey veins in a white background.
While the Cappadocia region, in central Turkey, with its rock formations formed by volcanoes and underground cities, has inspired Cappadocia Sunset (pictured below).
Just like all of Neolith’s surfaces, Calacatta Roma and Cappadocia Sunset are resistant to heat and atmospheric conditions, are 100% recyclable, and do not contain added quartz to their formulation.
Mar 14, 2024
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