Wesfarmers sells Homebase for GBP 1
DIY store investment was "disappointing".Read More
Ebac has created a website to ask consumers what they want from a washing machine, so the company can create an appliance “designed by consumer, for consumers” later this year.
The “build your own washer” website has been designed to enable consumers to choose the features and specifications that they consider important. They will be able to select from a range of wash programmes, functions, user interfaces and colour and all contributors are entered into a prize draw to win an Apple iPad Mini. To date, Ebac has had over 3,500 consumers’ input.
Pamela Petty, Managing Director of Ebac, said: “This is a great chance for a wide range of people to get involved in informing the new generation of British-made washing machines – and to tell us what their perfect product would be. These machines are being developed for use by people in this country, so now they can come online and tell us exactly what they want from an appliance. Whilst we have done a wide range of research in the past, none is as important as the information we receive from people who actually use washing machines; these are the real experts.”
Senior Product Manager Darren Feasey added: “The information will be used in conjunction with our own experience and expertise to design the machines, so that they are as user-friendly as possible. Many of today’s washing machines have far more programmes and gadgets than they need to have, most of which go completely unused. We plan to produce a simpler machine that does what the home owner wants, reliably and without complication.” Ebac recently took part in the BBC TV programme New Troubleshooter, which saw the company work with Lord Digby Jones ahead of the relaunch of Norfrost refrigeration.