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Peter Spencer has been appointed Electrolux General Manager UK & Ireland, with his Luton-based role starting on March 31.
He takes over from Ian Banes, who is now SVP Product Line Home Comfort, Channel and Sales Development for Electrolux Major Appliances EMEA. Spencer will report to Chris Braam, SVP Sales and Aftermarket Service, Electrolux Major Appliances Europe.
Former sales director of Akzo Nobel Decorative, prior to that Spencer worked for Constellation Europe, a wine company with operations in the UK, Europe and South Africa, including brands like Hardy’s and Kumala. During this period, his roles spanned managing director of Gaymer Cider Company, SVP UK wine sales and sales & marketing director for Matthew Clark Cider.
He has also held several sales and marketing positions at Coca Cola and Esso Petroleum.
Chris Braam, SVP Sales and Aftermarket Service, Electrolux Major Appliances Europe, commented: “I am delighted to welcome Peter to head the UK and Irish markets. Peter brings considerable sales and commercial knowledge to the business and will play a pivotal role in continuing to build on the strong brand portfolio and grow our market share in UK and Ireland. These are two key markets for EMA Europe and the development of the UK and Ireland over the next three years will be an important component of Electrolux’s European growth.”