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Manufacturer of design-led extractors and cooker hoods, Elica has unveiled a redesigned global identity. It has been created to be light and graphic to represent the company’s philosophy of controlling and improving air, an element which is invisible but fundamental.
Marketing manager of Elica, Francesco Boromei commented: “The new Elica brand identity encompasses the relationship with the brand, the company’s mood, its history and its ambitions as well as the precious silence of the products.”
He continued: “Our products are first and foremost designer items before being cooker hoods, symbolising excellence throughout the world. The pay off line – ‘aria nuova’ new air - has accompanied the Elica logo for years and is a summary of openness, lightness, freedom, dynamism and multi-culturalism.”