Elica unveils re-designed corporate identity
Manufacturer of design-led extractors and cooker hoods, Elica has unveiled a redesigned global identity. It has been created to be light and graphic to represent the company’s philosophy of controlling and improving air, an element which is invisible but fundamental.
Marketing manager of Elica, Francesco Boromei commented: “The new Elica brand identity encompasses the relationship with the brand, the company’s mood, its history and its ambitions as well as the precious silence of the products.”
He continued: “Our products are first and foremost designer items before being cooker hoods, symbolising excellence throughout the world. The pay off line – ‘aria nuova’ new air – has accompanied the Elica logo for years and is a summary of openness, lightness, freedom, dynamism and multi-culturalism.”
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Sintered stone manufacturer Neolith has launched Calacatta Roma and Cappadocia Sunset, inspired by nature and classical architecture, and for use in kitchens or bathrooms walls, floors, in gardens or facades.
They belong to The New Classtone and Fusioncollections which interpret marble and natural stone, respectively, and boast Neolith’s antibacterial NeolEAT technology.
Inspired by Ancient Rome, Calacatta Roma (pictured top) pays homage to Italian Carrara marble, with ochre and grey veins in a white background.
While the Cappadocia region, in central Turkey, with its rock formations formed by volcanoes and underground cities, has inspired Cappadocia Sunset (pictured below).
Just like all of Neolith’s surfaces, Calacatta Roma and Cappadocia Sunset are resistant to heat and atmospheric conditions, are 100% recyclable, and do not contain added quartz to their formulation.
Mar 14, 2024
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