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Component supplier Hafele has opened its first dedicated showroom, sited within the premises of Daro UK in Beckton, East London.
The space, which took six months and a six-figure sum to come to fruition, is the first in a network of showrooms which will be launched with trade partners across the UK.
It is expected Hafele will roll-out 12-15 showrooms, across the UK, with the second proposed to be in Wimbledon, South London.
Showcasing a selection of its 22,000 products, the East London showroom features Smeg appliances, sliding door mechanisms, handles, internal wirework, pendant and built-in lighting, as well as an integrated sound system
The showroom openings will be backed by an outdoor media campaign, such as billboards, directing both trade and consumers to the showroom.
Pictured: Managing director of Daro James Stone and Managing director of Hafele Craig Chambers cutting the ribbon to the Hafele showroom.