Hafele opens first dedicated showroom

MD of Daro James Stone and MD of Hafele Craig Chambers at opening of first dedicated Hafele showroom

First of a proposed network of 12-15 dedicated showrooms across the UK

Component supplier Hafele has opened its first dedicated showroom, sited within the premises of Daro UK in Beckton, East London.

The space, which took six months and a six-figure sum to come to fruition, is the first in a network of showrooms which will be launched with trade partners across the UK.

It is expected Hafele will roll-out 12-15 showrooms, across the UK, with the second proposed to be in Wimbledon, South London.

Showcasing a selection of its 22,000 products, the East London showroom features Smeg appliances, sliding door mechanisms, handles, internal wirework, pendant and built-in lighting, as well as an integrated sound system

The showroom openings will be backed by an outdoor media campaign, such as billboards, directing both trade and consumers to the showroom.

Pictured: Managing director of Daro James Stone and Managing director of Hafele Craig Chambers cutting the ribbon to the Hafele showroom.

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