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Appliance brand Haier has appointed Nick Portlock to the role of managing director for UK & Ireland. Based at Haier’s offices in West London, Portlock will oversee the Haier Group’s UK & Ireland business, and has been charged with implementing a sales-led approach.
He has a track record of 18 years in sales, marketing and general management, with director roles at international home appliance brands including Samsung, Miele and Indesit.
CEO of Haier Europe, Rene Aubertin commented: “Thanks to Nick’s extensive experiences and consistent success, I have every confidence in his ability to be the driving force behind Haier UK & Ireland for years to come.
“With a strategy of appointing the best specialist teams in local markets, Haier aims to become one of the top five household electrical appliance manufacturers in Europe.”
Managing director for Haier UK & Ireland, Nick Portlock commented on his appointment: “I am delighted to take on this position and see great potential for Haier to develop further in the UK & Ireland. Haier is a premium brand and we will continue to offer the highest quality of products which are best suited to this market, while improving brand awareness and bringing new product lines to UK & Ireland customers.”