Hoover acquires Baumatic

Baumatic logo

Baumatic joins existing portfolio of brands including Candy and Rosieres

Following much industry speculation, Hoover has announced the acquisition of Baumatic UK, which will join the company's existing portfolio of brands including Candy and Rosieres.

A Hoover spokesperson commented: “We are delighted to have acquired such a strong brand and look forward to supporting its future development.

“Baumatic will be a fantastic addition to our current portfolio and this acquisition supports our long term goal of further strengthening our presence in the UK appliance market.”

Established in the UK in 1992, Baumatic entered administration following the failure of related business in the Czech Republic.

Hoover's representation continued: “We feel the range of Baumatic products further enhances our own portfolio with its comprehensive range which includes built-in appliances, wine coolers, range cookers and free standing cookers.

“This will allow us to provide even more choice for our retailers and the consumer.”

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