First license and product placement agreement for the appliance brand
Hotpoint has announced its sponsorship of the Channel 4 TV programme Sunday Brunch.
The sponsorship includes idents which reflect Hotpoint’s latest TV advertising campaign for its built-in collection.
In addition, the deal includes product placement of its appliances in the Sunday Brunch kitchen and Hotpoint will also be able to use the show’s logo on its digital platforms.
Sponsored Video
Hotpoint has previously sponsored cookery programmes on UKTV but it is the first time the brand has signed a license and product placement agreement.
Senior brand manager for Hotpoint Georgia Carrano said: “Sundays are about getting together with friends and family to enjoy a home cooked meal, and at Hotpoint, we know that caring for friends and family is what matters most in life.
“Getting together to watch Sunday Brunch is a Sunday ritual for many UK consumers, and we’re very excited to be sponsoring a programme that shares our brand values and has cooking at its heart.”
Sintered stone manufacturer Neolith has launched Calacatta Roma and Cappadocia Sunset, inspired by nature and classical architecture, and for use in kitchens or bathrooms walls, floors, in gardens or facades.
They belong to The New Classtone and Fusioncollections which interpret marble and natural stone, respectively, and boast Neolith’s antibacterial NeolEAT technology.
Inspired by Ancient Rome, Calacatta Roma (pictured top) pays homage to Italian Carrara marble, with ochre and grey veins in a white background.
While the Cappadocia region, in central Turkey, with its rock formations formed by volcanoes and underground cities, has inspired Cappadocia Sunset (pictured below).
Just like all of Neolith’s surfaces, Calacatta Roma and Cappadocia Sunset are resistant to heat and atmospheric conditions, are 100% recyclable, and do not contain added quartz to their formulation.
Mar 14, 2024
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