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Home appliance brand KitchenAid has announced an exclusive distribution agreement with Waterline for the UK market, which comes into effect from July 1.
Waterline will assume responsibility for all products within the KitchenAid major domestic appliance range to all channels, in a bid to support the brand’s growth targets.
It will include the KitchenAid fridge, Chef Sign modular cooking system and Chef Touch, which includes sous vide, steam and a shock freezer.
Head of KitchenAid MDA for EMEA Marco Merolla stated: “This deal is a significant step for KitchenAid in the UK as we look to expand the reach of our major appliance range. Waterline offers impressive credentials within the market and we believe that the business offers us the best partnership opportunity for our strong portfolio of products.
“We are confident that this agreement will give us the opportunity to build on our previous success and extend the reach of the KitchenAid major domestic appliance offering.”
Sales director of Waterline Rob Taylor commented: “We are constantly developing our offering to ensure our customers have unrivalled access to the latest brands that meet consumer needs within the category. KitchenAid is a fantastic addition to this portfolio, synonymous within the industry, it sets the style standard with its design-led appliance collection.”