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The campaign aims to explore the latest possibilities in flavours and innovation and KitchenAid hopes the renewed appointments for 2018, will continue to drive brand awareness.
Edd Kimber, The Boy Who Bakes, won the first series of the Great British Bake Off and will continue to be the face of the UK brand, featuring on trade POS and marketing materials.
Grant Pierrus, Interior Style Hunter, will ensure continued social media engagement as well as promotion at KitchenAid events.
Business development manager for KitchenAid Alexander Smith commented: “Serious About Food is the epitome of the KitchenAid way of living. KitchenAid appliances are the perfect expression of professional performance, artisan quality and iconic design, which support those who are serious about food and place expert cooking techniques into the hands of the home chef. KitchenAid is delighted with the continued appointment of both Edd Kimber and Grant Pierrus as we continue to extend our community of passionate gourmets.”