LG adds to store-in-store concept

LG store-in-store concept in HBH Woolacotts St Austell

Extending concept to nine stores

LG has announced the opening of two store-in-store concepts at Purewell Electrical in Christchurch and HBH Woolacotts in St Austell, bringing its total in-store product areas to nine.

These latest openings add to stores across the UK, including Marks Electrical in Leicester, Horders in Bristol and Built-in Kitchen Appliances in Liverpool.

The Purewell Electrical shop-in-shop, which will have its official opening on September 27, boasts the largest LG Home Appliance Space in the UK, showing 28 appliances in 40sqm.

HBH Woolacotts (pictured) features 14 LG appliances, including a demonstration area with cut-away products and video content to explain LG's technology.

UK Commercial Director of Consumer Electronics at LG, Andy Mackay commented: “The retail environment is absolutely critical in showcasing and demonstrating the latest technologies to consumers, and we continue to invest in our in-store presence nationwide to ensure we’re delivering the best experience to customers. We’re excited to be opening two brand new Shop-in-Shops this month and are confident that both these new locations will deliver unique and engaging retail platforms for our latest home technologies.”

Martin Hemmerle, HBH Woolacotts managing director added: “We are delighted to be opening LG’s ninth UK Shop-in- Shop in our St. Austell store. We believe that it’s important for our customers to experience new technology in a natural home setting with fully working products, where they can best understand the benefits that those products offer to their home and lifestyle.”

While Ian Griffiths, Purewell Electrical managing director continued: “The Purewell Electrical store opening in Christchurch has already seen fantastic local interest and we’re excited to now be adding the LG Shop-in-shop experience. Being the largest LG Shop-in-Shop space in the UK, we’re confident that we are offering our local customers something really unique and an excellent environment within which to experience the latest cutting edge technology from LG.”

Go further and find out about the recent launch of a door-in-door refrigerator from LG.

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