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Italian appliance brand Smeg is set to open a flagship showroom on London’s Regent Street, St James’s in September.
The three floor development will feature a mezzanine design lounge, a purpose-built facility to be used by architects, designers and developers where they can discuss projects and plans.
In addition, the basement of the building will include a demonstration area, which will be used to carry out live cookery displays.
Smeg appliances have also recently been made available through London department store Harrods, which features more than 70 products on display.
These include the Dolce Stil Novo collection and the brand’s collaboration with fashion design house Dolce and Gabbana with a collection of handpainted fridges.