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Twyford has announced its most significant launch in 10 years, with the introduction of its Energy Collection at its recently-opened flagship showroom at its Alsager-based HQ.
It is claimed to be a “reboot” for the brand, which will be available from September and supported by point-of-sale material.
There are three sanitaryware and furniture ranges in the collection e100, e200 and e500, plus two shower enclosure ranges es200 and es400.
Each range has been designed to cater for different price points and design needs from domestic to commercial, spanning entry level to mid-market sectors. And Twyford’s Total Install wall bracket system is available as an optional extra for the suites and furniture and as standard on all Energy showering collection.
The e500 range is mid-priced and reflects the trend for slim rim basins in round or square designs. The WCs in the range feature Flushwise water-saving technology, with Rimfree as standard on close-coupled designs and complementary furniture in high gloss white or grey.
While the e200 series looks at space saving bathroom designs, including corner basins, short projection basins and integrated towel rails, with furniture in high gloss white or grey.
At the entry level is e100, which boasts a choice of round or square basins, with Rimfree WC as standard and Flushwise water-saving technology.
Completing the collection is the es400 range of mid-market shower enclosures and bath screens, which feature anti-limescale glass as standard. This is joined by the entry-level es200 enclosures.
All Energy sanitaryware comes complete with a 25-year guarantee, shower enclosures have a lifetime guarantee and the furniture comes with a two-year guarantee.
Commercial operations manager at Twyford Bathrooms, Brent Hudson commented on the launch: “Twyford is a heritage brand with a long history of innovation and product development. Even with the challenging economic climate of recent years, the company has retained a strong position and has remained a household name and we are the only bathroom company worldwide to hold the Royal Warrant.
"Despite the recession, we have continued to invest in new product development and are now at a key stage in the modern history of Twyford. With the exciting and invigorating new Energy Collection, we are re-booting the Twyford brand - we have a modern design story to tell that makes Twyford very relevant to the bathrooms of today. It is this commitment that shows we are a brand that is moving forward, whilst still retaining our reputation for quality, service and trustworthiness.”