UK team oversees Twyford and Geberit integration

20 Apr, 15

Management team oversees integration of two bathroom brands

Following the acquisition of Sanitec by Geberit, an integration of the two companies Geberit and Twyford Bathrooms in the UK and Ireland is now taking place.

As part of the merger, a newly-appointed UK management team is now in place under the leadership of UK managing director Mark Larden.

Commercial sales director Andy Lever is now sales director non-residential, while Jo Edwards has been promoted to residential sales director.

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Former residential and AquaClean sales director Russell Wright is now sales director retail, while Raffaela De Vitterio is marketing and brands director.

Christine Chitty remains finance and administration director, while former head of Twyford UK Brent Hudson becomes product and technical director.

The Geberit UK management team will oversee the integration process with the aim to form a new Geberit organisation with single sales, marketing and ordering processes from January 2016.