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In a bid to improve its service, Whirlpool will now offer seven day delivery of Hotpoint, Indesit and Whirlpool branded products, with next day delivery available on all orders made before 6pm.
According to Whirlpool UK, it is the only major domestic appliance manufacturer in the UK to manage a home-delivery service of its appliances directly to the consumer.
In addition Whirlpool UK is now also offering installation of its built-in appliances, across its Hotpoint Class 9, Indesit Aria and Whirlpool Fusions ranges of cooking appliances.
Senior product manager supply chain for Whirlpool UK Karen Slack said: "The major expansion of our logistics service enables further enhancement of the customer journey, offering a complete solution and service from the point of purchase through to the final installation. For retailers, this offers a considerable advantage, raising their game in the delivery and installation services available, while being able to compete in the ever-challenging white goods environment today."
Brand communications director Ian Moverly added: “We understand that the purchasing journey of a major domestic appliance can be complex. We want our customers to have a professional and seamless end-to-end experience.
“The final ten steps of the delivery process is the most crucial in the whole journey of purchasing an appliance; our strategy has been to realign our home delivery service to offer a smooth experience to all of our customers.”