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Sanitaryware equipment supplier Wirquin is the main sponsor of Doncaster Knights Rugby Club for the 2014/2015 season, with its brand featuring on the strip and around the ground.
The company, which manufactures the brands Celmac, Macdee and Wirquin Pro, has a plant based in the Yorkshire town and is headed up by MD and Founder Gwenhael Le Coent who is a rugby fan.
He believes there is a synergy between the family-run company's working culture and club including team spirit, performance, pride and respect.
Commenting on the decision to sponsor the club, Le Coent commented: "This is a great opportunity to raise local brand awareness, to support the local community and to invite our clients to join us for action-packed days at the ground. There is a natural fit between the club and the company and lots of opportunities to work together and support each other."