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Brassware manufacturer Grohe has opened its first Grohe Spa experience in Dusseldorf-based bathroom specialist YTH Bad-Couture, which will be rolled out internationally.
Themed as an ‘Urban Jungle’, it centres on the bathtub with Allure Brilliant fittings and a luxury shower. These two focal points represent man-made islands surrounded by untouched nature, including rough stone walls, natural wood and hanging and standing plants.
Head of Grohe Spa, Nicole Rӧsler explained: “Our new concept explores the boundaries between modern product display and artistic presentation in a creative way. The ‘Urban Jungle’ combines organic growth and wild nature with the lifestyles and dynamics of a modern metropolis.
“Visitors can draw inspiration from this unique wellness experience as they realise their own needs and their expectations of a home spa.”
This nature-inspired Grohe Spa showroom experience can be customised to suit individual showroom and meet local market requirements.