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Instant hot, chilled and sparkling water tap manufacturer Zip is set to ramp up its UK presence, trebling its residential sales force and opening two additional showrooms, adding to its existing location in Clerkenwell, London.
The residential sales team of three will be led by Justin McDonald, from its Australian parent company, and will include an area sales manager for Birmingham and one for the Manchester area. This team has been tasked with doubling residential sales and they add to the commercial sales team, which already numbers 30.
Birmingham and Manchester will also become the sites for the Zip showrooms, each of which will be staffed by four employees, and will boast a similar-sized display area to its London premises.
Both will be sited in central locations, with the Birmingham showroom sited on Navigation Street between Birmingham New Street train station and The Mailbox, and the Manchester showroom based on the shopping thoroughfare of Deansgate.
Work has begun on the Manchester showroom, which is due to open by the end of the year, with Birmingham expected to open early next year.
In addition, Zip has invested £100,000 in a consumer advertising, pull campaign so consumers start asking for the product by name.