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Indesit Company UK has named Piero Pracchi as marketing director for UK and Ireland. He joined the company in 2012 as Hotpoint brand director, having spent six years with the Indesit Company in Italy, where he held several international and marketing roles including global product marketing manager, laundry. Pracchi developed and launched products including the Aquatis and Ultima washing machines.
Speaking about his appointment, Pracchi said: "I'm delighted to be appointed in this position. My passion for brand and product development is paramount and will be the driving force behind my work. I am sure that, working together with our retail partners, we will really be able to change the appliance market for the better, with stronger education of key consumer benefits and reasons for appliance upgrade.”