Made in Britain Campaign announces new CEO

23 Apr, 15

John Pearce is to take campaign to over 1000 members

The Board of Directors at the Made in Britain Campaign has announced the appointment of John Pearce as its Chief Executive Officer.

The Made in Britain Campaign is a member-funded organisation which promotes British manufacturing at home and overseas. As well as helping manufacturers to use the Made in Britain brand to help sell more products, the campaign aims to raise awareness with the public, so consumers can identify British-made products and make confident, informed decisions about which products they buy.

John Pearce joins Made in Britain from the Great Britain campaign, the government’s overseas business, tourism and education initiative.

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Speakign about his appointment, he said: “I’m really proud to be leading an organisation with so many positive stories from so many great British companies.”