Mitchell named Britannia Living account manager

Mike Mitchell, key account manager of Britannia Living

Mike Mitchell is named key account manager for Britannia Living, part of GDHA

Part of the Glen Dimplex Home Appliances (GDHA) portfolio, Britannia Living has appointed Mike Mitchell as a key account manager. He will take control of a number of high profile clients and seek out new business opportunities for the company, which supplies Britannia, Bertazonni and Best brands.

Mitchell, who has 25 years’ experience in the kbb industry, commented on his appointment: “This is a fantastic opportunity for me to join a dynamic and well-structured business.The brand is synonymous with innovative and incredibly well-engineered products and it’s exciting for me to be working for a market-leading brand such as Britannia.

“2014 will be a monumental year for Britannia as the product offering is evolving in line with both customer and consumer demands. With longer-term diversification plans, Britannia Living is going from strength to strength and I can’t wait to play my part.”

His employment follows Matt Balm's appointment as national sales manager for Britannia Living

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