Mira extends sponsorship deal with Cheltenham Town

The deal will see the sponsorship extended into the 14th year

17 Aug, 20

Shower manufacturer Mira has agreed a two-year extension to continue as the front of the shirt sponsor for Cheltenham Town FC.

Mira extends sponsorship deal with Cheltenham Town

 

The deal will see the sponsorship extended into the 14th year, having first sponsored the club’s shirt in 2008.

Mira will continue to sponsor the home and away shirts worn by the Sky Bet League Two team in league and cup competitions until the end of the 2021/22 season.

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Based in Cheltenham, and manufacturing showers since 1921, Mira employees over 700 people.

In a vote conducted by employees, Ryan Broom was recently announced as the Mira Showers Player of the Season in the club’s 2019/20 End of Season Awards.

Commercial director at Cheltenham Town Paul Bence said: “Our excellent relationship with Mira means we have been working together now for 12 years and we are delighted that they have extended our partnership again for another two years.

“It is fantastic for us, as a football club, to be able to work so closely together with a company that employs hundreds of local people and who boast such a strong reputation in their industry.

“We are looking forward to continuing to share resources with Mira and continuing the excellent relationship that the two organisations have.”

Managing director at Kohler Mira Craig Baker said: “We have built a strong relationship with Cheltenham Town over the last 12 years and we are delighted to be able to extend our sponsorship of the club for a further two years.

“As a local business, we have always been passionate about giving back to the local community and with both organisations having been at the heart of Cheltenham for so many years, we look forward to continuing to strengthen our ties and supporting the club.”

Mira recently manufactured 10,000 face shields for NHS Gloucester at its Cheltenham plant.