BMA debates ditching printed manufacturer brochures

Should consumer communication now be digital-only?

22 Sep, 20

The Bathroom Manufacturers Association (BMA) will debate whether the industry should stop producing printed brochures , as part of a sustainability drive.

BMA debates ditching brochures

Chief executive of the BMA Tom Reynolds

 

It will form part of the association’s second Sustainability Forum on October 1, which will be held online.

According to the BMA industries such as tourism and automotive have moved towards a phase-out of printed brochures, and it will discuss whether the bathroom sector should follow suit.

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Chief executive of the BMA Tom Reynolds said no conclusion has been reached: “An end to brochures would undoubtedly achieve some environmental benefits.

“However, we know many consumers like to flick through a brochure or assemble moods boards in the buying process. So this is a difficult issue but we’re not shying away from the debate.

“It’s not about telling manufacturers what to do one way or the other, but about having a lively debate to challenge all our thinking.”

The Sustainability Forum will also include water efficiency policy, waste reduction, demonstrating carbon credentials and the bathrooms of the future.

 

 

 

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