Electrolux Group launches Simple Switch

08 Jun, 15

Kitchen retailers looking to swap appliance suppliers can use Simple Switch

As part of its Premier Partner Programme, the Electrolux Group has launched the Simple Switch campaign to help retailers who want to change their suppliers to one of its brands.

The AEG Premier Partner Scheme includes appliances for the showroom at no extra cost, an agreed date to switch over and credit which matches a retailer’s existing appliance supplier.

It will also see retailers offered marketing support and rewards from national promotions to a points scheme. In addition after 12 months, if a retailer is not convinced by the switch, they can walk away from the Premier Partner Programme.

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Head of kitchen retail at the Electrolux Group: “The Premier Partner Programme is for retailers who want to work with someone who really values their business. We ensure loyalty is rewarded and that you get the care and dedicated service you need. Simple Switch is all about making it easy for you to change over to our group brands.”