Nigel Botterill offers tips on how to make the most out of your website

Expert: Nigel Botterill

Company: CEO of Entrepreneur’s Circle

Background: Entrepreneur who has launched eight million pound businesses, author of Sunday Times best-selling book Botty’s Rules, offering business ‘success secrets’ and mentor through Nigel Botterill’s Entrepreneur’s Circle

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1.Be clear about its purpose

There are only three potential purposes of any website: sell stuff, get people to contact you, or to give you their contact details.

2.The 10-second rule

You have got 10 seconds to make an impression. The top part of the front page of your website matters hugely in this account. Think about what makes your business different from competitors.

3.Google analytics

Google analytics tells you the number of visits, percentage of new visitors, how long they stay on site and bounce rate – the number of people who leave your website after only coming to one page.

4.Navigation

Do not seek to be original. People like to feel comfortable when they come to finding their way around the site.

5.Customer testimonals

What consumers want to know is can you solve their problems? One of the best ways to demonstrate it is testimonials from your customers, including pictures of your customers and their kitchens, real names and their kitchens.

6.Make it personal

On your website, there should be a video of you. It doesn’t have to be complicated, just for 50 seconds. People buy people. Have video walkthroughs with customers for testimonials.

7.Include a phone number

It should be on the top right-hand corner and footer of every page. People don’t like 0800 or 0845 numbers as they are not free to call on mobiles.

8.Don’t be formal

The language you should use should be friendly with the aim to be liked. What your website is selling is ‘give us a chance to come and see you or talk to us’.

9.Images should be yours

Use images that are real, authentic and are yours. Don’t use stock photographs.

Pictured – Nigel Botterill