There can be no doubt that 2020 has been a tough year for many, and especially the KBB industry, however, we have seen it come back fighting. With kbb showrooms having to close during national lockdown, many business owners have realised their presence on social media is more crucial than ever. So how can you maximise your social media? Read on for easy steps you can do today!
1. Where should you post?
We have all heard of Facebook, Instagram and Twitter but there are also other places you can showcase the wonderful products and services you offer; LinkedIn and Google My Business are the two most obvious, and most overlooked, platforms.
LinkedIn has moved away from its stuffy, corporate image and is a huge resource for retailers to engage with stockists as well as consumers, so make sure you are on there and taking part!
Google My Business allows you to post both text and visuals, but keep it current as anything older than a week will not show up.
Facebook is great for the older audience, and with some careful editing you can ensure your page reaches local eyes WITHOUT the need for expensive adverts.
Instagram is still the single greatest platform for such a visual sector, whilst Twitter remains a fast-paced conversation with the rest of the world.
2. What should you post?
The key here is to keep it simple. Consumers are not going to want to be deluged in technical jargon.
Use clear, uncluttered images and state what they are in terms of material or colour.
You need to make your audience want the product, so lifestyle images are best.
Remember that people buy from people, so do not be afraid to show some of the faces behind the brand.
Posts like this work very well on Instagram stories, LinkedIn and Twitter. Let the consumers see your team!
3. When should you post?
This is a question with no clear answer. The evenings are the busiest time on social media as people scroll through platforms at the end of a long day.
Consider posting throughout the day so that Facebook goes out in the morning, LinkedIn at lunchtime, Instagram and Twitter in the evening.
In this way you drip feed your material and avoid it being missed entirely.
- It is perfectly acceptable to post the same material on all platforms, but remember you will have different limits; Twitter allows 240 characters but LinkedIn allows 1300. So pick out a key point and send this to Twitter, but go into more detail on other platforms.
- Avoid the common mistake of images being squashed or cropped, each platform has different size requirements!
- Keep it simple, make it easy for clients to find your contact details and website.
Read more on how to use social media to promote your business.
Social media consultant Anna Rump, of Amelia Rose Media, works with lifestyle brands to help boost their income. She has recently taken engagement on social media, for one company, from under 1% to over 20% in three months, and brought in sales worth over £50,000. Anna Rump achieved this in under 90 posts across just three platforms.