Software specialist 2020 is helping home improvement retailer Homebase move its desktop design solutions for its showroom businesses to a fully digital customer experience.

Web-based inspiration and planning solution 2020 Ideal Spaces will be integrated with long-term business partner Homebase and Bathstore systems to create an end-to-end customer journey for designers and customers.

Managing director UK – senior director EMEA at 2020 Tim Lambert commented: “We are thrilled that Homebase continues to put their trust in our solutions.

Sponsored Video

Quarter sawn Tulipwood

”They have implemented 2020 Ideal Spaces in their stores and will soon be live on their website, to play an integral role in increasing engagement with prospects and inspiring their customers.’

Paul Cannon, IT Director at Homebase commented: ‘2020 Ideal Spaces is truly market-leading and that’s why we’re excited to continue our partnership.

“We know that more and more customers are choosing to shop online or are looking for the ease of taking on bigger projects, like a new kitchen or bathroom, virtually.

“Working with 2020, we’ve made the experience not only more inspirational, but easier too.”

The benefits of 2020 Ideal Spaces will include offering a “fully flexible” design journey online and instore.

In addition, it will enable the business to close more sales by speeding up the design collaboration between online prospects and designers, as well as capture “better” qualified leads through the website.

Speaking about the digital strategy of the Homebase business, business unit director Ian Penney stated: “Rebuilding the way we sell kitchens and bathrooms has been a real labour of love, from sourcing the right ranges to making sure we’ve got the most passionate, knowledgeable team.

“Making the design process easier was key and 2020 Ideal Spaces has done just that.

“It’s simple to use, quick to learn and fully integrated which means our team can focus on helping our customers create their dream kitchen or bathroom.

“The website and full project integration allows us to offer the best customer experience possible.”

Kitchen furniture manufacturer Symphony has also teamed up with 2020 to help drive leads to its retailers using 2020 Ideal Spaces.