AEG reports it is “Ready for the next step” at IFA 2025

As a preview to home appliance  exhibition IFA 2025, AEG showcased its new dishwashers, completing its “most comprehensive kitchen launch” in its history.

04 Jul, 25

As a preview to home appliance exhibition IFA 2025, AEG showcased its new dishwashers, completing its “most comprehensive kitchen launch” in its history.

AEG reports it is “Ready for the next step” at IFA 2025

At the IFA Press Kick-Off themed “Imagine the Future”, held at Berlin’s Furturium, AEG Germany CEO Michael Geisler gave a keynote speech “Ready for the next step”.

He bridged the gap between the launch of the AEG kitchen line at last year’sIFA, which included ovens, hobs, hoods and refrigerators, with its recent achievements.

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This includes five Stiftung Warentest awards in laundry care, through to the introduction of the new AEG dishwasher series.

“With our new dishwasher series, we are setting another milestone in the transformation of the kitchen into a premium experience space.

“AEG stands for connected, sustainable and design-oriented solutions that are consistently geared to the needs of a new generation of consumers.

“Our new portfolio in this category is a central component of our future strategy,” he explained.

The new dishwasher series features “whisper-quiet” operation, low water consumption and “multi-functionality”, and will be introduced during IFA from September 5-9, at the exhibition centre at the Berlin Radio Tower.

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