The Association of Manufacturers of Domestic Appliances (AMDEA) has appointed Paul Hide as chief executive, succeeding Douglas Herbison.

He joins the association from UK technology trade body techUK, where he was director of marketing and membership, and led the consumer electronics work streams.

Prior to that Hide spent over 20 years working for consumer electronics brands; including as UK MD of & VP of European Operations at Sharp Electronics, and in senior sales and marketing roles at Sony UK.

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He will now lead AMDEA, which represents over 60 brands of large and small appliances, and work alongside government, regulators, standards bodies, business and consumer advocates.

AMDEA Chair Teresa Arbuckle said: “The AMDEA Board and I welcome Paul to AMDEA after an extensive CEO search.

“Paul has great experience and a skill set which will be vital in advancing AMDEA’s aims and building on its current reputation.”

Arbuckle continued: ” AMDEA launched the successful Register My Appliance (RMA) initiative five years ago, and won the BSI’s Industry Leadership Award the following year.

“Despite the current backdrop of significant political and regulatory change, Paul will continue to work on programmes that demonstrate our industry’s commitment to consumer safety and improve trust in the appliance industry.

“Paul will lead AMDEA into a new era of growth as topics of sustainability and the circular economy become even more important to all of us.”

Speaking of his new appointment, Hide said: “2020 marks the 30^th anniversary of my career within the consumer electronics industry.

“Not a year has passed without significant change and continual technology innovation. It has been an exciting ride. I am thrilled to be joining AMDEA to lead the support of this amazing industry.

“We’ve many challenges ahead. More than ever, a strong and effective trade association can be hugely valuable for members.

“Our objective is to rise to that challenge, ensuring that AMDEA are relevant, credible and influential; delivering a strong value proposition that members can leverage to improve their overall business performance.”

Paul is also a Trustee of the Electrical Safety Board, a Non-Executive Director of Certsure, an Elected Governor of Kingston Hospital Foundation Trust and a British Cycling Road Racing Commissaire.