Appliance manufacturer Witt targets showrooms

08 Aug, 14

Danish appliance brand targeting kitchen specialists and independent electrical retailers

Danish premium appliance manufacturer Witt has launched a drive to sign up kitchen specialists and independent electrical showrooms. 

Founded in 1993, Witt manufacturers a range of appliances, spanning ovens, hobs, cooker hoods and dishwashers.

The built-in ovens span from compact to 900mm double ovens, while hobs are offered in induction and ceramic hobs, as well as multi-zones where designers can choose number, position and size of induction which is installed into a worktop.

In addition to the Witt appliance range, in the UK, the company also distributes iRobot floor cleaning products which includes the Rooma vaccum cleaner robot and Scooba the robot mop.

UK & Ireland market manager for Witt, Bo Simonsen commented: “I would encourage independent electrical retailers and kitchen specialists to consider their product mix – the premium major domestic appliance market is a good market to be in. “

He commented: “Witt UK & Ireland is looking to grow and we are looking to recruit retailers across the country. it is important that retailers do not bury their hand in the sand – there is money to be made in premium major domestic appliances.”