The AQ Group has acquired the assets, Intellectual Property and design rights for shower and accessories manufacturer Hollys of Bath for an undisclosed sum.

It has also acquired the design rights for the soap dispensers range manufactured by Hollys of Bath for its former parent company Hornbeam Ivy.

According to AQ Group the soap dispensers range is a “real bonus element” of the acquisition, with closer scrutiny now paid to handwashing and sanitising because of the COVID pandemic.

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Customers for the soap dispensers include hotels, spas, kitchen distributors and cosmetic retailers.

Manufacturing of more than 300 shower, tap and accessory products will move from Hollys of Bath current base, near Bath in Somerset to the AQ Group premises in Hinckley, Leicestershire.

The company will be added to AQ brands which include Aqata and Aqualux shower enclosures, with brassware marketed under Holly of Bath and Aqata.

In addition, the Hollys of Bath brand is sold into Europe and the US market and provides an export opportunity for its new owner, with scope to develop its brands into new territories.

Led by CEO Steve Lee, the AQ Group is positioned as a luxury ‘Made in Britain’ range of showering and bathroom products, with its latest acquisition dovetailing with its surround brands.

According to the company, it meets market demands for a complete shower room solution, demanded by retailers and consumers and is a “great added value” opportunity given challenges with escalating import costs and raw material hikes.

The AQ Group is backed by Midlands-based investment team Intrinsic Equity.