Smart showering manufacturer Aqualisa has launched a new website, designed to offer a “seamless, modern and customer-first” experience.

Over a year in development, the site includes a host of features aimed at improving performance, useability and e-commerce functionality.

Head of Digital Marketing at Aqualisa Alan Margerison said: “Our sleek, clean and simple new website is based on a complete rethink of our customers’ digital experience.

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“We’ve built a platform that not only reflects the quality and innovation of our products, but also makes it easier for customers to find, configure, and buy the perfect shower.

“This is just the beginning – we have a clear roadmap of exciting future enhancements already in motion.’

Optimised for use across phones, tablets and computers, customers can customise and purchase smart, mixer and electric showers online.

It provides 3D and Augmented Reality, so they can view the products in an existing bathroom, an interactive demonstration of the Aqualisa app, showeroom locator and a streamlined checkout

The website features Aqualisa’s new branding, including a logo where the Q is represented by a power switch to highlight its smart connected shower products.

VP, Category Management at Aqualisa James Smith commented: “This new website is a fantastic step forward for the Aqualisa brand.

“It brings our product offering to life in a way that’s intuitive, inspiring, and aligned with the expectations of today’s digital-first customer.

“We’re excited to see how this platform will support our continued growth and innovation.”