Aqualla acquires Adamsez

Set to invest close to £1million in Adamsez brand

30 Jun, 20

Northern Ireland-based bathroom manufacturer, which is relative new to the market, Aqualla has acquired the established Adamsez brand.

Aqualla acquires Adamsez

(Left to right) MD of Aqualla Steven Allaway with sales director Noel Daly

 

The acquisition sees Aqualla add luxury baths to its existing portfolio of brassware, mirrors and radiators.

Aqualla has announced plans to invest close to £1million in the development of the Adamsez brand over the next 12 months.

It forms part of Aqualla’s growth plans to meet the needs of its customers in Great Britain, the North and the South of Ireland.

The move follows investment in capital and resources over the past 18 months, including the creation of Research and Development, Marketing and Technical Support departments.

Managing director Steven Allaway commented: “Aqualla’s success can be attributed to the continual endeavour to provide first-class service and quality products to meet the needs of our customers.

“We are confident that the Adamsez brand will experience the same benefits from this strategy.

“The combination of old and new brands coming together has great potential that will improve our offering and service to the bathroom industry.”

He continued: “We are extremely proud to be able to preserve this historic brand and plan significant investment to develop its quality range, working with its established team to introduce new, innovative products to the market.”

Sales director Noel Daly added: “Adamsez has a great history with a skilled and knowledgeable team.

“We aim to breathe new life into this historic brand by investing in its products and service in the immediate term while working toward a brand relaunch at the end of the year.

“It is an exciting and positive time against this post-pandemic backdrop within the industry.

“Adamsez brings a fantastic complementary product offering to the existing Aqualla portfolio, allowing us to expand on current partnerships and welcome new ones – the future is bright.”