ASKO appliances launch into UK

Premium appliance brand ASKO is set to launch its laundry range in the UK, which will be supplied to retailers through KitchenEx.

17 May, 21

Premium appliance brand ASKO is set to launch its laundry range in the UK, which will be supplied to retailers through KitchenEx.

ASKO appliances launch into UK

The Swedish manufacturer has been making appliances for the past 70 years and will be offering matching washers and tumble dryers across three collections: Style, Logic and Classic.

Classic provides an 8Kg washing machine with 1600rpm spin speed, unbalance protection and anti-block self-cleaning pump.

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It is complemented by a tumble dryer with anti-crease function, Butterfly drying system and adjustable drying temperature.

Logic boasts a 9Kg load washing machine, with a matching tumble dryer which has the same functions as the Classic model but also features an interior light.

Top-of-the-range, Style washing machine is made from a single piece of solid stainless steel and has a full colour TFT display with matching tumble dryers.

Commenting on the launch, vice president at ASKO UK Howard Grindrod said: “Here at ASKO, we are inspired by the ways of nature and we believe that form should follow function.

“We strive for elegant simplicity and timeless style, based on the fact that we know more can be done with less.

“All of our products embody the Scandinavian spirit and are built to deliver premium results every time, and our new models are no exception.”

“For us, perfection is not the result of decoration, but of responsible use of basic elements. We understand human needs and have designed ASKO’s new laundry models not just as a solution to this need, but to become a much-loved part of people’s homes and lives.”

Following on from the launch of ASKO laundry, the Gorenje-owned brand will also be expanding into built-in kitchen appliances, with new launches expected later this year.