Scandinavian luxury appliances manufacturer ASKO has announced it is opening a showroom in Stoke-on-Trent, in Spring, following a six-figure investment in the space.
The 3,000sqft showroom will be home to more than 50 products from ASKO’s UK portfolio, launched last year to consumers.
Retailers and trade representatives will be able to access the space to see the brand’s Drying Cabinets, built-in Craft cooking range and Wine Climate Cabinet.
Based in the Blythe Bridge area, ASKO reports the showroom is 10 minutes from the city centre.
ASKO’s national account manager Stuart Wilson commented: “It’s incredibly exciting to be opening our first UK showroom in Stoke.
“We launched to the UK last year and customer feedback has already been incredibly positive.
“ASKO promises sleek, minimalist design paired with ultimate functionality, making our products some of the most premium on the market.
“We pride ourselves on the quality and longevity of our machines and can’t wait to show off our range at the new showroom.”
ASKO was founded in 1950 in Vara, Sweden, when a young farmer decided to build a washing machine for his mother.
Now, almost 70 years later, the company exports and distributes appliances through sales companies in the Nordics, USA, Australia and 50 other markets worldwide.