EXCLUSIVE: CEO of Bathroom Brands Patrick Riley explains changes
At the launch of Arcade and repositioning of its brand portfolio, CEO of Bathroom Brands Patrick Riley said the company had plans to “re-engineer” the marketing of its Bathroom Sale.
In an exclusive interview with Kitchens & Bathrooms News, he said the company plans to discuss with its distributors the length of sale and what products would be included as part of it.
Riley said an “error” of the inaugural Bathroom Sale was its reliance on print for marketing and the next sale would explore the use of digital media to attract customers into stores.
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He commented: “When we built Bathstore it took us seven or eight years to get a mousetrap that worked. It was the first Sale, it way exceeded my expectations but we can do better. My measurement is only can we deliver customers to the shop.”
Although reticent to provide figures on how successful the Bathroom Sale had been for the company, Riley said the company was on a “journey” to get it right.
Sintered stone manufacturer Neolith has launched Calacatta Roma and Cappadocia Sunset, inspired by nature and classical architecture, and for use in kitchens or bathrooms walls, floors, in gardens or facades.
They belong to The New Classtone and Fusioncollections which interpret marble and natural stone, respectively, and boast Neolith’s antibacterial NeolEAT technology.
Inspired by Ancient Rome, Calacatta Roma (pictured top) pays homage to Italian Carrara marble, with ochre and grey veins in a white background.
While the Cappadocia region, in central Turkey, with its rock formations formed by volcanoes and underground cities, has inspired Cappadocia Sunset (pictured below).
Just like all of Neolith’s surfaces, Calacatta Roma and Cappadocia Sunset are resistant to heat and atmospheric conditions, are 100% recyclable, and do not contain added quartz to their formulation.
Mar 14, 2024
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