named finalist in PR Week Award

27 Jul, 15

Chocolate suite campaign shortlisted in PR Week Awards

Online retailer has been shortlisted for PR Week’s Best Use of a Small Budget Award for its “Sweetest mistake” campaign, which saw it create an entire suite made from chocolate.

The campaign was created following the realisation that many people incorrectly spelled bathroom suites and instead searched for “sweets” in Google.

It saw the company collaborate with bespoke chocolatier Choccywoccydoodah to create a full-sized bathroom suite, on request, for the price tag of £80,000 at

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The campaign resulted in rising in keyword ranking for “bathroom suites”, and according to the company increased overall sales for the business.