Chocolate suite campaign shortlisted in PR Week Awards
Online retailer Bathrooms.com has been shortlisted for PR Week’s Best Use of a Small Budget Award for its “Sweetest mistake” campaign, which saw it create an entire suite made from chocolate.
The campaign was created following the realisation that many people incorrectly spelled bathroom suites and instead searched for “sweets” in Google.
It saw the company collaborate with bespoke chocolatier Choccywoccydoodah to create a full-sized bathroom suite, on request, for the price tag of £80,000 at bathroomsweets.com.
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The campaign resulted in Bathrooms.com rising in keyword ranking for “bathroom suites”, and according to the company increased overall sales for the business.
Sintered stone manufacturer Neolith has launched Calacatta Roma and Cappadocia Sunset, inspired by nature and classical architecture, and for use in kitchens or bathrooms walls, floors, in gardens or facades.
They belong to The New Classtone and Fusioncollections which interpret marble and natural stone, respectively, and boast Neolith’s antibacterial NeolEAT technology.
Inspired by Ancient Rome, Calacatta Roma (pictured top) pays homage to Italian Carrara marble, with ochre and grey veins in a white background.
While the Cappadocia region, in central Turkey, with its rock formations formed by volcanoes and underground cities, has inspired Cappadocia Sunset (pictured below).
Just like all of Neolith’s surfaces, Calacatta Roma and Cappadocia Sunset are resistant to heat and atmospheric conditions, are 100% recyclable, and do not contain added quartz to their formulation.
Mar 14, 2024
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