Bathroom retailer sponsors London-based Saracens rugby team
Bathroom retailer Bathstore has signed a two-year sponsorship deal with Aviva Premiership-winning rugby team Saracens, for an undisclosed sum.
Speaking about the sponsorship, CEO of Bathstore Gary Favell said: “We are delighted to be teaming up with the reigning champions for the new season and wish them continued success on the pitch.
“The Saracens partnership allows us to take our expertise to our key audience and we are delighted that Saracens mirror the value of our organisation, with high performance at its core it’s a natural fit for a growing brand like Bathstore.
“We are looking forward to soaking up the atmosphere at Allianz Park next season and wish Saracens fans all the best for the new season ahead.”
Heath Harvey, CEO for the London-based team added: “This is great news for Saracens and we look forward to a long, successful partnership with Bathstore.
“It is great to see that our continued success on the pitch is being recognised and at Saracens we are aligning ourselves with the strongest sponsors who excel in their relevant fields.”