Bathstore unveils Elle Deco collaboration

25 Jan, 18

Interiors magazine branded tiles and bathrooms

High street retailer Bathstore has partnered with interiors magazine Elle Decoration to launch branded bathrooms and tiles, which will appeal to its high-end readers.

Transition by Elle Decoration, which takes influence from a modern interpretation of traditional styling, will be the first collection of the collaboration.

The Transition by Elle Decoration range will be joined by a second “style-led collection” in the summer.

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Speaking about the partnership between the two brands, executive editor at Elle Decoration Ben Spriggs commented: “The team at Elle decoration are really excited to be working with Bathstore as our exclusive bathroom and tiles partner. Both Elle Decoration and Bathstore share a passion for innovation, and are constantly looking for new ways to not only shape new trends, but also define them.

“Working with Bathstore, we want to continue to innovate and push the boundaries of interior styling. Our magazine talks to design savvy individuals, interior professionals, discerning consumers and styled-focused homeowners that understand the important of premium, high quality products – the type of inspirational bathroom products and designs that Bathstore are renowned for.”

CEO of Bathstore Gary Favell added: “The opportunity to work with the distinguished Elle Decoration brand is an exciting one, and we look forward to engaging their readership with the Transition collection and the stunning new exclusive collection later in the year.”

Bathstore has 166 stores nationwide, sells more than 6,000 products, and was the only bathroom retailer to be ranked in The Sunday Times Top Track 250 of private companies in 2016.