Bauknecht launches in UK with In-toto

30 Jan, 15

Whirlpool Corporation brand sold through 50 franchise showrooms

 German appliance brand Bauknecht will now be sold through the In-toto franchise of kitchen showrooms.

The franchise of 50 showrooms will sell the collection of 45 built-appliances, which spans ovens, steamers, microwaves, warming drawers, hoods, hobs, refrigerators, freezers and dishwashers.

Part of the Whirlpool Corporation, Bauknecht appliances are available in a choice of a stainless steel finish – Silverline – or mirror-coated black glass – Blackline.

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In addition, the company has adopted a brand ambassador – Steven Edwards – who won Masterchef: The Professionals.

Speaking at the launch event, held at In-toto Milton Keynes, managing director of Bauknecht Darren Harrison commented: “In In-toto we have found the perfect partner that can truly champion this vision in the UK and bring to consumers not only stylish kitchen solutions, but also best class built-in appliances to match.

“We have even taken it one step further and improved this recipe of a great partnership by appointing Masterchef: The Professionals winner 2013, Steven Edwards as our brand ambassador.”