Following interest from its retailers, bath manufacturer BC Designs has upped it pledge to Breast Cancer Awareness Month and will donate £150 to the charity for every pink Colourkast bath sold in October.
More than 80% of BC Designs stockists have got behind the company going pink, this month, and managing director of the company Darren Allison now aims to raise thousands of pounds.
He commented: “We have had an unprecedented amount of interest in this initiative since launching it to our retailers in August.
“Knowing that so many companies are supporting us and Breast Cancer Awareness Month, at a time when charities are really struggling, made us want to go that bit further.
“We really hope that over the next month that we can raise a substantial amount for this worthy cause.”
The pink Colourkast option is available across all the company’s Cian baths and basins and has proven to be the most popular colour out of the eight options available.
BC Designs has boosted its stock levels by 50% across its entire portfolio, so retailers can access its products quickly.