Beko films Barcelona FC documentary

Four part mini-series follows on from Eat Like a Pro campaign

24 Sep, 19

Home appliance brand Beko, in partnership with Barcelona FC has created a four-part documentary “Pros Behind the Pros.”

https://www.youtube.com/watch?v=RvbcEp6kHxI

 

It takes a behind-the-scenes look at the individuals who make it possible for the first team to lead healthy lifestyles off the pitch.

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Beko got access around Ciutat Esportiva to offer sports fans a look at the  planning and work that takes place around the training grounds to ensure the team is at peak performance levels.

From the team nutritionists and chefs to the kit team, to grounds staff, physiotherapists and doctors and onto the world-renowned La Masia Youth Training Centre, where the focus is on the next generation of football heroes.

Head of marketing at Beko UK Keval Shah said: “As an extension of Beko and FC Barcelona’s successful ‘Eat Like A Pro’ campaign, which aims to help prevent the global epidemic of childhood obesity by educating and guiding parents and children on the importance of healthy eating and nutrition by showing what their heroes eat to perform at their best, Beko got to take this one step further and offer a unique look behind the curtain.“

He added: “We’ve heard from football heroes like FC Barcelona star Gerard Piqué, and this time, we’re going behind the scenes, focusing on a diverse mix of professionals behind the footballers to help inspire people all around the world to live healthier lives.”

Episode One: Fueling Barca features chef Adrià Ponce, menu lead Marta Miguel and nutritionist Toña Lizárraga who show us how they keep all team members energised and prepped in the crucial pre-season period.

Beko follows them morning to night through a busy double training session and joins them on the pre-season tour in Japan and the United States.

Episode Two: Training Days offers a  behind-the-scenes look at one intense training day at Ciutat Esportiva and later play in the annual friendly Joan Gamper Trophy. It will air on September 26.

In Episode Three: Dress for Success, the FC Barcelona kit team, shows how they choose, prepare and pack all the technical material the players need to keep them focused on the important aspects in training.This episode will air on October 3.

In Episode Four, Who’s Next? the focus shifts  to the next generation of FC Barcelona players at the La Masia Youth Training Centre.

It features young players of different ages – boys and girls – throughout their day as they strive to become just like their heroes – the FC Barcelona First Team. This final episode will air on October 10.