Beko introduces 10 Year Parts Guarantee

Beko has introduced a 10 Year Parts Guarantee for selected appliances, to promote product quality and reduce waste.

16 Aug, 22

Home appliance brand Beko has introduced a 10 Year Parts Guarantee for selected appliances, to promote product quality and reduce waste.

Beko introduces 10 Year Parts Guarantee

Customers are now able to register selected appliances for the 10 Year Parts Guarantee, in addition to any of the company’s eligible one-or two-year labour guarantees.

By providing free parts to repair registered products, the company aims to minimise appliance waste and extend the life of products by encouraging consumers to repair instead of repurchase.

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To support the launch, the appliance manufacturer has unveiled a refreshed product registration page, which highlights the company’s three product guarantees.

In addition, Beko has invested in a retail activation plan with its dealers to amplify the launch of its 10 Year Parts Guarantee.

To support the end-to-end consumer purchase journey, retailers will have access to POS materials, digital assets and updated training materials.

Beko will also showcase the guarantee through social media, targeted email marketing and a media campaign.

Marketing director at Beko UK & Ireland Vijay Bhardwaj said: “We’re incredibly proud to launch our 10 Year Parts Guarantee.

“In a time where the cost of living continues to rise, we are delighted to be able to provide such a strong parts guarantee to our customers, creating increased consumer confidence in quality and durability of Beko appliances.”

Parent company of Beko, Arçelik has been recognised in The Global 100 Most Sustainable Corporations for the second year in a row, ranked 57 in 2022.

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