Home appliance brand Beko has invested £2million into a campaign for its Aquatech laundry production, including TV advertisements.
Spanning over two months, the brand’s biggest-ever Spring campaign is expected to reach over 40 million adults via television alone.
The advert airs during some the nation’s favourite shows including; Coronation Street, Googlebox, Location Location Location, and Emmerdale.
It will be further amplified in media through Video on Demand, Sky AdSmart and digital activation.
Beko is also executing a nationwide PR campaign to secure presence across national news.
Telling the story of a young girl who wants her Dad to play football with her, the advert features stars from the FC Barcelona team, and shows Aquatech technology.
Aquatech is designed to deliver up to 50% faster washes that are also up to 50% more gentle.
Originally made up of just 9 and 10kg models, an 8kg model has now been added to extend the range.
To support retailers during the campaign period which lasts until April 30, 2020, Beko has also invested in a multi-channel activation plan with its’ key retail partners.
They will have access to POS materials and digital assets, as well as training for store colleagues.
Marketing director at Beko UK & Ireland, Vijay Bhardwaj said: “At Beko we continue to invest in our brands and the category with our latest and most exciting laundry technology.
“We want to ensure the UK knows we are the best-selling large home appliance brand.
“We saw fantastic results from the first phase of our 360-campaign last year, and are confident that this second, bigger and bolder campaign will deliver even greater success.
“Our role as a category leader is to support our retail partners with demand stimulation and value creation offering the complete toolkit to boost their category sales and drive footfall in-store and online.”
Parent company of Beko, Arcelik introduced sustainable washing machine technology at IFA in 2019.